Our Story
Humble beginnings
Before launching Eziphonerepair, my focus was on selling mobile phones and accessories under the name Ezishopping. At that time, major retailers such as Harvey Norman, Noel Leeming, and telecom companies had yet to dominate the mobile device market, making competition relatively low. However, as these larger businesses gradually expanded into phone sales, my revenue began to decline.
One day, a customer named Jerry walked into my shop looking for a charging cable. While negotiating the price, we struck up a conversation, and he mentioned that he had experience repairing phones. Out of curiosity, I handed him a broken phone to see if he could fix it. At the time, Jerry was working as a painter and doing occasional phone repairs for extra income. A month later, after seeing his skills firsthand, we decided to go into business together.
The Dream Team
Switching from sales to repairs was an uncertain move. In the beginning, we handled just one or two repairs a day, and I often found myself wondering if this was the right decision. But we kept pushing forward, determined to make it work.
Since we were new to the repair market, we had to work hard to get our name out there. We advertised through platforms such as GrabOne, TreatMe, Facebook, and Google Keyword Ads, experimenting with different channels to attract customers. Within three months, we were repairing fewer than 10 phones a day. By the six-month mark, that number had grown to around 20 daily repairs. After a year, we had expanded our team and were handling 40–50 repairs per day. By then, I had no doubts about leaving the phone sales business behind.
Now
Looking back over the past decade, I might not remember every detail exactly, but I do recall that about a month after Jerry started part-time repairs, we made the decision to officially launch our business together. That was also when we began specialising in glass-only repairs, starting with the iPhone 4—one of the most popular models at the time.
What began as a small side business has since grown into a full-scale operation. Today, Eziphonerepair not only specialises in smartphone repairs but has expanded to servicing tablets, laptops, and other smart devices. Our journey has been one of perseverance, learning, and growth, and we remain committed to providing high-quality repairs with exceptional customer service.
Thank you for being part of our story.
